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Implementing these long-tail keywords had several benefits. Firstly, it reduced the company's competition in SERPs. By focusing on more detailed keyword phrases, Midwest Exporters was catering to a more targeted audience, resulting in a higher probability of ranking higher in search results. Aiming to tap into niche markets, Midwest Exporters focused on optimizing their web content with these keywords. For example, instead of using a generic term like 'handmade lamps,’ the company used a more...