Topic: competitor analysis

After working with three distinct international agencies that were unable to provide results, my company finally partnered with a specialized Riyadh-based marketing firm. The disparity in performance was dramatic. After considerable time of mediocre results in the Kingdom, their optimized strategy created a 324% growth in sales percentages and a one hundred eighty-seven percent growth in normal transaction amount. Key considerations: ...

Important dual-language measurements to track: * Language switching patterns * Completion ratio variations by tongue selection * Exit positions in translated journeys * Search behavior variations across languages ...

After considerable time of mediocre performance despite considerable marketing investments, their revamped communication strategy created a significant increase in engagement and a substantial growth in sales. Recently, a restaurant owner in Riyadh expressed frustration that his establishment wasn't appearing in Google searches despite being highly rated by customers. This is a frequent problem I see with local businesses across the Kingdom. Working with a food brand, we developed a materi...