by on August 28, 2025
In the ever-evolving world of digital marketing, the importance of general keywords cannot be overstated. The right usage of these broad-spectrum words can catapult businesses onto the global stage and rake in immeasurable traffic for their online presence. This article seeks to shed light on the power of general keywords and their potential to revolutionize digital marketing strategies. General keywords, also referred to as head or broad match keywords, are single-word or broadly-targeted ph...
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