by on Yesterday, 1:46 am
The Dual Coding Theory, proposed by Allan Paivio in the late 70s, emphasizes the concurrent use of verbal and visual stimuli to enhance memory and learning. Simply put, this theory forms the cognitive psychological basis of the well-known saying – "A picture is worth a thousand words". The theory proposes that the human brain can assimilate and retrieve information more effectively when presented both verbally and visually, as opposed to single-mode learning techniques. Proper sentence struct...
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