by on July 31, 2025
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Australians have been left dumbfounded by an ad that appears to encourage spenders to take out a loan so they can afford some fries.
<img src="https://www.istockphoto.com/photos/class="; style="max-width:450px;float:left;padding:10px 10px 10px 0px;border:0px;" alt="" />Cash Converters has been advertising its PayAdvance feature which lets Aussies access their paycheck early for a five per cent fee.
Workers can access up to 25 per cent of their pay through the loan, and pay it back when their next cheque comes through.
One ad, which has been criticised online, shows a young man shoving hot chips into his mouth.
Australians have been left dumbfounded by an ad that appears to encourage spenders to take out a loan so they can afford a packet of fries
'''Should I get the sides?'' Should not be a question' the message on the ad reads.
'Access the pay you've earned early for the things you've earned today.' 
One Twitter user summed up the ad as 'extremely bleak'.
'Take out a payday loan so you can get some fries,' they wrote, as many others agreed it was sending the wrong message.
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'This is literally the exact opposite of what you're supposed to do with your finances, you shouldn't be taking out loans for snacks. Wait till you have the money, use your line of credit and pay it off immediately. If you can't afford the sides you clearly got bigger problems,' said another.
'This is the kind of poster you see in a dystopian parody,' a third tweet read.
'He literally hasn't earned the fries… that's why he would have to take out a loan to pay for them,' another commented.
The <a href="https://sportsrants.com/?s=advertisement">advertisement</a>; is part of a localised campaign taking place in the ACT to determine what learnings can be taken into a broader national launch. 
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