Blogs
on November 18, 2025
After extended periods of mediocre performance despite considerable promotional expenses, their improved positioning created a three hundred twelve percent improvement in brand preference and a substantial rise in business.
For a international fashion business, we developed a placement approach that authentically aligned with conventional household principles while maintaining their international attraction. This technique increased their brand relevance by 173%.
Essential classifications featured:
* Personal vs. group selection methods
* Research intensity extents
* Price sensitivity distinctions
* Product faithfulness propensities
* New concept acceptance rates
The most effective Saudi brands know that users don't distinguish in terms of platforms. My banking client saw a substantial improvement in potential customers after we connected their formerly separate channels.
2. **Regional understanding** - This is CRITICAL and often disregarded. Saudi consumers react to completely different approaches than Western audiences. The leading digital company will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to engage effectively with the Saudi demographic you're targeting.
3. **Transparent reporting systems** - My biggest frustration with my previous agency was the confusion around results. Now we get consistent reports that actually make sense, showing exactly what's performing and what isn't.
A digital business transformed their sales figures by implementing a replacement approach that integrated advancement with tradition. This approach enhanced their product interest by over one hundred forty percent.
I'm running a small business networking event in Riyadh next month where we'll be discussing more about finding and working with marketing partners. If you're finding it difficult with this too, drop me a message - always happy to share insights over some good Saudi coffee!
Key innovation dimensions to evaluate for positioning:
* Practical benefits focus over originality
* Social acceptability of digital embracing
* Established procedure enhancement rather than replacement
* Simplicity of incorporation into current habits
* Household advantages positioning
After years of applying universal demographic segments, their improved locally-relevant classification approach produced a 241% growth in advertising performance and a one hundred sixty-three percent reduction in advertising spending.
I smile when clients tell me they're using the "latest" digital marketing strategies but haven't revised their methods since 2022. The digital landscape has transformed completely in just the past year.
Key prestige dimensions to evaluate for positioning:
* Modest demonstration vs. evident showing
* Group affirmation of standing
* Accomplishment focus coupled with heritage appreciation
* Hospitality demonstration as exclusivity indication
* Spiritual connection of high-end consumption
I advise organizing competitors as:
* Main competitors (offering very similar solutions)
* Peripheral competitors (with some similarity)
* Emerging challengers (new businesses with innovative potential)
For a financial services customer, we implemented a digital property that carefully balanced international standards with culturally appropriate design elements. This strategy increased their visitor trust by ninety-seven percent and sign-ups by over seventy percent.
Essential techniques contained:
* Metropolitan-centered divisions beyond simple areas
* Area-specific focusing
* City vs. countryside distinctions
* Expatriate concentration areas
* Traveler areas vs. local districts
Essential assistance elements to consider for differentiation:
* Connection foundation of support
* Expectation of immediacy
* Face-to-face exchange inclination
* Complete problem resolution expectation
* Standing appreciation during service delivery
Initiate by identifying ALL your rivals – not just the obvious ones. In our research, we found that our most significant threat wasn't the established business we were monitoring, but a emerging business with an unique approach.
I currently utilize several resources that have significantly enhanced our market intelligence:
* Search analysis platforms to track other companies' SEO strategies
* Social listening software to follow competition's social activity
* Site monitoring platforms to monitor modifications to their websites
* Newsletter subscription to obtain their <a href="https://Git.poly.zone/fawn97v3974289">Marketing Specialists In Riyadh</a> communications
During a marketing workshop in Khobar last month, I was shocked when a business owner told me he was paying five thousand SAR monthly to his "digital expert" who turned out to be a college student running campaigns from his bedroom! No judgment on hustling students, but formal training and education matter enormously in this field.<img src="https://media.istockphoto.com/id/1201131394/de/foto/technologie-hintergrund-und-leiterplatte-mit-nummer-6-close-up-computer-screen-concept.jpg?b=1&s=170x170&k=20&c=0KCqZPhD-mZ3Fz-Y1zN84ml4EMOptEEGZXDSA4HND3M=" style="max-width:400px;float:left;padding:10px 10px 10px 0px;border:0px;" alt="" />
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